I build the organic, paid, and AI foundation that gets brands found, cited, and chosen.
TikTok, Reels, and Shorts built around strong hooks, native editing, and measurable results.
Brand films, YouTube series, and case studies that build trust and keep people watching.
I connect the three levers many teams keep in separate rooms: SEO (organic), performance marketing (paid), and AI automation. The brands that win the next few years won't run those as separate teams. They'll treat them as one system.
In a digital landscape built on chasing website clicks, I'm moving businesses to the new, AI-citation-based SEO/GEO playbook. Most recently at Google, I managed a ~$20M/yr mid-market book and got clients cited inside AI Overviews and AI Mode before most advertisers knew that real estate existed.
My real edge is storytelling and translation across the mix, whether that's a performance report or a video script. I turn messy data into a plain-English story an exec can act on, and I use AI automation to move faster.
Foundation first: a strong site, a clear brand, and correct tracking. Then organic, then paid, with AI running through all three.
A fast, well-built site with correct tracking. Then technical, on-page, and local SEO, plus the new playbook: getting cited inside AI Overviews and AI Mode.
Once the foundation is in place, full-funnel Google and Meta: Search, Performance Max, Demand Gen, YouTube, and Connected TV, built for profitable ROAS.
Agents and automations for planning, copy, analysis, and reporting that give teams back 20+ hours a week.
Building at the organic + paid + AI intersection? Let's talk.